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New record! A pound of Heilongjiang rice, can sell 1888 yuan high price! The seller said that because this "sickle" is different!

Edit:Yangzhou Ziwei Trading Co., Ltd.UpDate:2017-09-25

It is not uncommon for high-priced bidders to get gems, paintings, classical vases, etc. After all, everyone has a heart of beauty. But have you heard of the auction of rice? Recently, in Heilongjiang, a thing happened to shoot 500 grams of rice at a high price of 1888 yuan. Many netizens began to wonder, what is so rare in this Heilongjiang rice ?


1888 yuan 1 kg of sky-high price


"1888 yuan once, 1888 yuan twice, 1888 yuan three times, the transaction ..." The auctioneer's voice just fell, the middle shots excitedly said that the head rice of the Great Northern Wilderness, only one day a year, only once a year, It is rice, it is culture.



At the auction ceremony, the price of 188 yuan per kilogram of Peking University's "head rice" after several rounds of bidding, was finally auctioned by a rice sales company in Shenzhen at a price of 1888 yuan per catty, creating a new record.


Why can rice prices be so high? In fact, this is the first rice planted in Jiangchuan Farm in Heilongjiang Province this year, and the newly milled 500 grams of rice.


According to the Xinhua News Agency, this rice cultivation history with a hundred years of cold land is known as "the place where the first rice grows in the Great Northern Wilderness."


In recent years, the farm has continuously refreshed the date of the Heilongjiang rice cultivation (referring to mature crops, starting harvesting), the new rice listing record, and this year it was harvested on September 4.


This time, at the auction, the farm used the live webcast, the network anchor and the national netizens to interact, and through the microblogging lottery, offline negotiation and other marketing methods, the “Big Rice” of the Jiangda Farm’s Beidahuang became the online “net red”. Attracted a number of rice sellers and agents from different regions to compete for bids.


Why can Heilongjiang rice sell high prices?


In this regard, some netizens commented, "Is this rice eaten, will it still be a year?" "The people in the city will really play" "So the first steamed rice will be better than the back? The rice behind it is still Buy it?"


In this regard, according to China Net News, "1888 yuan a pound of rice explained?" The author's point of view illustrates this problem:


First, the environment is getting more and more valuable. Under the background that the “safety on the tip of the tongue” has become an extremely sensitive topic for the people, the “Bei Dahuang” ecological environment is generally good, and the use of high-quality varieties and “environmental reduction measures such as pesticide reduction, chemical fertilizer reduction and herbicide reduction” are adopted. It will be higher than the environment.


Second, the value of modern management. The reason why rice sells such a high price is the result of bidding. At the auction, rice sellers and agents from different regions competed for bids, eventually “speculating” the ordinary rice to 1,888 yuan, which contained the value of modern management.


Third, the brand market value. The reason why businessmen compete for bids is to seize the rice “Shantou” brand and advertise more rice. The reason why the farm organized the Heilongjiang rice auction is also advertising its own products. First-class merchants buy brands, second-class merchants buy technology, and third-class merchants buy products. The farm has a strong sense of tree brand, indicating that its experience has a grade.


In addition, the farm’s move was also endorsed by Wang Youguo, deputy secretary of the Party Committee of Heilongjiang Provincial Agricultural Reclamation Bureau. “very creative, vigorous publicity, all-round marketing, multi-point marketing, less selling rice, more rice! Jiangchuan Farm commendable."




Li Guofeng, the head of Jiangchuan Farm, said that the organization of the "Head Rice" auction is to tell growers that they must have the awareness of "grab the market."


Heilongjiang rice sales boom


In fact, the awareness of “grab the market” has spread throughout the country, and various places have successively held opening ceremonies to carry out marketing campaigns in the autumn of the harvest.


Shanghai Online Government Affairs Hall reported on September 8 that on the afternoon of September 4th, the 2017 "Songjiang Rice" opening ceremony was held in Huangqiao Village, Danang Town. Wang Yuhua, deputy head of the district, Zhou Liuchang, director of the district agricultural committee, and Du Jinsong, deputy secretary of the party committee of Dagang Town, and other leaders attended the ceremony.


In addition, according to the news of the Central Broadcasting Network, on September 16, the first shrimp rice tourism culture festival and ecological rice opening ceremony in Changfeng County was held in the Moon Bay Rice and Shrimp Breeding Demonstration Base in Shuanghe Village, Shoujia Township. Changfeng County shrimp rice is expected to harvest 15,000 tons of new rice and 11,000 tons of lobster this year.


It is worth noting that behind the opening ceremony, the annual output of China's rice accounts for 30% of the world's total output.


According to the Oriental Fortune Network, in 2016, the countries with the largest paddy area were China and India; the countries with the highest total output were China and India.


China's rice production accounts for 38% of Asia's, and is also the “rice kingdom” among more than 100 rice-producing countries in the world, accounting for 30% of the world's total annual rice production, ranking first in the world.


Indeed, China has a large population base and it is most crucial to solve the problem of eating for many people.


China has always emphasized the self-sufficiency of food, and more than 95% of food consumption comes from domestic production.


However, according to data from the China Business Research Institute, China's rice production in 2016 was 207 million tons, and its output stood at more than 200 million tons for six consecutive years. It is worth noting that while China's rice production is hitting record highs, China's rice imports will also exceed 3.5 million tons in 2016.


On the one hand, it is the “domestic grain full warehouse” after years of high yield, and the other is the continuous growth of imported rice. What do you think about this phenomenon in the rice market?